Head - Marketing - FMCD

The role will drive brand building, product strategy, P&L ownership, GTM execution, channel marketing, and digital transformation.

Key Responsibilities:

- Full P&L ownership for the water heater category

- Lead product & brand strategy, portfolio planning, and pricing

- Develop and execute omnichannel GTM strategies (B2C, Trade, Influencer)

- Drive ATL/BTL/Digital marketing campaigns

- Lead cross-functional teams (Product, Sales, R&D, Finance, Service)

- Manage marketing budgets with ROI accountability

- Team leadership (2-3 direct + 3-4 indirect reports)

Required Experience:

- 13-18 years in Consumer Durables / Appliances industry

- Strong Product, Brand & P&L management exposure

- Expertise in Channel, Retail, and Digital Marketing

- MBA preferred from Tier 1/2 institutions; engineering background a plus