Head - Marketing - FinTech

Head - Marketing

A leading AI-based lending fintech with 50M+ downloads across different parts of the world, who uses alternative data to reach millions of people that are largely excluded from the financial sector, is on the search out for the Head of Marketing who has at least 2 years experience in Financial Services / Fin Tech Sector, preferably from Lending business. This is a remote opportunity and for developing the Indian business.

Position: Head - Marketing (India)

Qualification: BBM / BBA / MBA (Marketing)

Job Location: Mumbai / Bangalore / Remote

Experience: 10 to 15 yrs (2 years' experience in Fin Tech Industry is a must)

Job Type & Shift: Permanent & General

Role Dimension:

As Head of Marketing, you will own the mandate for business growth. You work closely with various functional teams such as product & finance for the India business. You will also be a partner in shaping the company strategy and product roadmap.

Key Responsibilities:

- Overall planning and execution of customer acquisition and retention

- Collaborate with cross-functional teams to design and execute marketing initiatives

- Develop and maintain public relations with key stakeholders

- Handling Performance Marketing activities which include funnel optimizations, Google Search Ads/SEM, Ad Networks, Affiliate Partnerships, Ad Fraud Management, etc.

- Organic user-acquisition via ASO (across stores) and SEO

- Brand Marketing activities which include Brand Building, Digital Media Optimization, Content Marketing, Influencer Marketing, PR, etc.

- Shape content & creatives to build & implement performance & brand campaigns

- Handling Partnerships & Strategic Alliances of API-led integrations across lending marketplaces.

Prerequisite:

- Bachelor's/master's degree in marketing, business, or a related field.

- Strong understanding of the fintech industry.

- Hands-on experience of building new acquisition channels

- 10 -15 years of experience. Minimum 2 years in financial services. Fintech background is a big plus.

- Excellent communication and interpersonal skills

- Affinity for data, keenness to measure and track metrics

- Extensive experience working with marketing tools such as AD platforms, CRMs, Campaign management platforms

Kindly Note:

People with higher notice and who are not from Financial Services / Fin Tech background are not preferred to apply.