Head - Marketing - Designer Furniture/Furnishings & Interior Fit Outs Firm

Job Description: Head of Marketing ( for Designer Furniture , Furnishings & Interior Fit outs Organisation)

Location: Delhi

Overview:

Seeking a strategic and visionary leader to drive growth through Branding, Online & Offline Marketing , Digital Marketing, Performance Marketing, and Product Marketing. This role collaborates cross-functionally to align Marketing with Product Innovation, Customer Experience, and Business Goals.

Key Responsibilities:

Strategic Leadership:

- Define and execute a multi-channel marketing strategy aligned with company growth objectives.

- Direct 360-degree marketing for commercial portfolio, driving growth and brand value through strategic campaigns across ATL, BTL, digital, and social media.

- Drive alignment across marketing, sales, product, and customer service teams.

- Set and track marketing KPIs in partnership with executive leadership.

- Adapt strategy based on market trends, customer insights, and competitive landscape.

Digital Marketing & Branding:

- Lead SEO, SEM, Paid Media, E-mail, Content and Social Media Campaigns.

- Manage and optimize digital advertising across key platforms.

- Leverage analytics to improve performance and ROI.

- Oversee creation of impactful content to build brand authority.

- Execute integrated campaigns across online and offline channels.

Product Marketing & GTM Strategy:

- Lead product launch plans in collaboration with cross-functional teams.

- Develop GTM strategies using market and customer insights.

- Align product features with targeted marketing messages.

- Track product adoption and optimize post-launch customer experience.

- Monitor competitive landscape to inform positioning.

Team Leadership:

- Build and lead a high-performing marketing team.

- Set clear goals and performance metrics.

- Foster a collaborative, innovative culture.

- Promote cross-departmental partnerships.

- Analyze campaign performance and iterate based on insights.

- Develop team training programs to stay ahead of industry trends.

Educational Qualification / Work Experience & Skills:

- PG / MBA with min 10+ years in marketing, with 3+ in senior leadership roles.

- Experience in fast-paced e-commerce or online environments for Furniture / Interior Fitouts for both B2C & B2B Market

- Manage budgets, analyse market trends, and spearhead Offline & Online Marketing.

- Proven success scaling marketing operations and driving growth in Domestic Market ( Pan India).

- Strong background in brand building, product launches, and consumer insights.

- Deep expertise in Performance Marketing and data-driven strategy.

- Effective team leader with a collaborative and strategic mindset.

- Ability to thrive in dynamic, rapidly evolving business settings.