- We are seeking a highly experienced and strategic Senior Marketing Manager to lead the marketing efforts for Republic of Nature, a 32-acre luxury mixed-use township located in ECR, Chennai.

- The successful candidate will be responsible for developing and executing a comprehensive marketing strategy to drive the sale of 150 apartments and 60 villas, valued at approximately $50 million, before May 2025.

- This role demands a senior professional with deep expertise in high-ticket real estate, luxury branding, and performance-driven marketing.

Key Responsibilities:

Strategic Planning & Execution:

- Develop a detailed marketing strategy aligned with the sales target to sell out the inventory by May 2025.

- Create a phased marketing plan focusing on monthly closures and consistent lead generation.

- Identify key market segments, customer profiles, and messaging to target HNI, UHNI, and international buyers.

ATL (Above-the-Line) & BTL (Below-the-Line) Campaigns:

- Plan and execute high-impact ATL campaigns (TV, radio, print, OOH, cinema, influencer tie-ups) to enhance brand visibility.

- Develop targeted BTL strategies, including events, experiential marketing, luxury exhibitions, and private networking events.

Digital Marketing & Lead Generation:

- Oversee performance-driven digital marketing campaigns across Google (search & display), Meta (Facebook, Instagram), LinkedIn, and YouTube.

- Implement retargeting, lookalike audience strategies, and data-driven optimizations to maximize lead conversions.

- Manage SEO/SEM and website content to increase organic traffic and conversion rates.

Social Media & Brand Positioning:

- Develop a premium social media presence consistent with the luxury brand image.

- Curate engaging content, including video tours, lifestyle narratives, influencer partnerships, and customer testimonials.

- Drive engagement through innovative social media campaigns and real-time responses.

Events & On-Ground Activations:

- Organize exclusive launch events, site visits, and VIP experiences tailored for HNIs, UHNI clients, and investor networks.

- Build partnerships with luxury lifestyle brands, clubs, and private member networks to attract high-net-worth clients.

Sales Support & Pre-Sales Alignment:

- Collaborate with the sales team to create high-quality collaterals (brochures, presentations, virtual tours).

- Develop lead nurturing strategies, including email drip campaigns and WhatsApp communications.

- Ensure seamless handover of leads to the sales team with a robust lead-tracking system.

Budgeting & Performance Tracking:

- Develop and manage the marketing budget effectively, ensuring a strong ROI.

- Set clear KPIs (e.g., lead volume, conversion rate, cost per lead) and monitor performance closely.

- Provide regular reports and insights to leadership on campaign performance and sales impact.

Key Qualifications:

- 10+ years of senior-level experience in real estate, luxury, or premium brand marketing.

- Proven track record of driving high-ticket sales through strategic marketing.

- Expertise in both ATL and BTL strategies, including luxury product positioning.

- Strong understanding of digital marketing platforms, performance analytics, and lead generation.

- Experience in organizing high-profile events and building relationships with HNI and UHNI networks.

- Excellent communication, leadership, and project management skills.

- Ability to work in a fast-paced, high-pressure environment with monthly sales targets.

Preferred Background:

- Experience with high-value real estate (luxury villas and apartments).

- Exposure to both domestic and international markets.

- Strong understanding of the luxury market and customer psychology.

Performance Metrics:

- Lead generation volume and quality

- Monthly sales conversions and inventory closure rate

- ROI on marketing spend

- Brand visibility and engagement across all platforms

- Customer feedback and satisfaction