Only Tier 1 -B -School.

Role Overview:

We are seeking a dynamic and strategic marketing leader to drive product strategy, brand building, demand creation, and cross-functional excellence for a category-leading, innovation-driven business in the consumer durables space.

You will play a pivotal role in defining product roadmaps, sharpening brand identity, enabling GTM success, and influencing both internal stakeholders and external influencers.

Key Responsibilities:

1- Product Management & Price Strategy

- Drive product roadmap aligned with consumer insights, market trends & business strategy.

- Lead differentiated product-channel strategy to gain market share across segments.

- Constantly evaluate pricing landscape to support premium brand positioning and revenue growth.

- Track trends, tech advancements, and competitive movements to guide launch & portfolio decisions.

2- Brand Management

- Own the brand narrative-build equity across all touchpoints: ATL, BTL, digital, PR, and in-store.

- Create and uphold strong brand guidelines, ensuring consistency across regions and formats.

- Strategize and manage marketing budgets with focus on ROI and business objectives.

3- Demand Creation & GTM Execution

- Develop and scale Influencer Engagement programs across key decision-makers-Architects, Consultants, Builders.

- Co-create trade-specific campaigns with Sales-retail, modern trade, and e-commerce.

- Strengthen downstream influence through targeted programs for shop-floor staff, technicians, and channel partners.

4- Consumer & Market Insights

- Commission and decode market research-U&A, ethnography, digital listening-to drive innovation.

- Analyze market gaps, pricing trends, tech innovation, and competitor strategies.

- Partner with Product/R&D to recommend investments and innovations aligned with white spaces.

5- Cross-Functional Collaboration

- Align closely with Sales on forecasting, pricing, channel targets, and promotions.

- Coordinate with Service/After-Sales for customer lifecycle, AMCs, spares marketing.

- Work with Finance for budgeting cycles, pricing clearance, and ROI evaluation.

- Partner with Supply Chain for availability planning, stock forecasting & SKU optimization.

- Support HR in building, mentoring & engaging a high-performing marketing team.

6- Technology & Sustainability Leadership

- Keep pulse on global tech & regulatory developments to future-proof the business.

- Lead Sustainability & CSR narratives-energy conservation, safety awareness, and e-waste initiatives.

Who Should Apply?

- Strong marketing strategist with proven leadership in a B2C setup.

- Hands-on with product lifecycle, consumer behavior, brand building & influencer ecosystems.

- Exceptional stakeholder management across sales, R&D, finance & operations.

- Track record of launching impactful campaigns and category-disruptive innovations.

Why Join?

- High-impact leadership role with direct influence on growth levers

- Opportunity to shape the future of a core category in a purpose-led organization

- Dynamic work culture with cross-functional empowerment and innovation mindset