Head - Marketing

Key Responsibilities:

Marketing Strategy & Planning:

- Develop and execute 360-degree marketing strategies tailored for high-end aesthetic and wellness clientele.

- Develop and execute the overall marketing strategy aligned with business goals.

- Create annual marketing calendar covering brand campaigns, digital promotions, influencer activations, and festive initiatives.

- Lead the development and rollout of clinic-specific local marketing plans across locations.

Digital & Performance Marketing:

- Oversee SEO/SEM, paid media campaigns, Google Ads, Meta campaigns, and retargeting to drive lead generation and ROI.

- Manage website traffic, landing page performance, and CRM lead funnels with analytics tracking.

- Drive WhatsApp and email marketing campaigns focused on nurturing and conversions.

Brand Building & Content:

- Maintain consistency of the brand voice and positioning across platforms.

- Supervise high-quality content creation from brand films and testimonials to reels, blogs, and treatment explainers.

- Collaborate on PR initiatives, awards, and media features to enhance brand authority.

Team Leadership:

- Lead and mentor a team of 10+ professionals handling design, social media, influencer marketing, and execution.

- Oversee team workflows, review daily marketing output, and guide campaign optimization efforts.

- Set goals, KPIs, and development plans for team members.

- Foster a culture of innovation, creativity, accountability, and performance.

- Manage agency relationships and third-party vendors where applicable.

Agency & Vendor Management:

- Identify and onboard top-tier brand and digital agencies, influencers, photographers, designers, and stylists.

- Manage vendor relationships, creative quality, campaign timelines, and deliverables.

Clinic Growth & Customer Acquisition:

- Plan and execute geo-targeted campaigns to drive walk-ins, consultations, and repeat footfall.

- Support new clinic launches with pre-opening buzz, launch activations, and ongoing acquisition plans.
- Track key metrics such as ROI per campaign and location.

- Monitor and analyze performance metrics to ensure ROI and campaign effectiveness.

Cross-functional Collaboration:

- Work with clinic operations, doctors, and customer service teams to align marketing with customer experience.

- Collaborate with sales and CRM teams to maximize lead conversion and retention.

Digital Marketing & SEO:

- Oversee planning and execution of paid campaigns across Google Ads, Facebook/Instagram, LinkedIn, etc.

- Drive organic traffic through strong SEO strategies (on-page/off-page/technical).

- Implement marketing automation and lead nurturing flows using CRM tools.

Social Media & Content Marketing:

- Create and manage a robust content calendar across platforms (LinkedIn, Instagram, Facebook, YouTube, etc.).

- Collaborate with design and content teams to produce high-quality visual and written assets.

- Lead influencer collaborations and community engagement strategies.

Brand & Creative Oversight:

- Ensure brand consistency across all channels and customer touchpoints.

- Guide visual communication, brand identity, and storytelling.

- Collaborate with internal stakeholders to align brand direction with business strategy.

Affiliate & Partnership Marketing:

- Build and manage affiliate and referral programs.

- Identify, onboard, and manage marketing partners, influencers, and brand advocates.

Candidate Profile:

- Graduate/Postgraduate in Marketing, Mass Media, or Business (MBA preferred)

- Minimum 8 years of experience in a marketing leadership role

- Strong understanding of digital tools Meta Business Suite, Google Ads, WhatsApp API, Mailchimp, and CRM platforms

- Excellent communication, leadership, creative briefing, and execution skills

- Passion for beauty, skincare, and wellness trends

- Experience in handling high-net-worth client communication and luxury positioning

- Working knowledge of influencer marketing, celebrity endorsements, or clinic ambassador programs