Head - Marketing

Key Responsibilities:

Strategic Leadership:

- Develop and execute a comprehensive marketing strategy aligned with business goals.

- Drive brand positioning, awareness, and market penetration.

- Monitor industry trends, competitive landscape, and customer insights to identify growth opportunities.

- Collaborate with cross-functional teams to align marketing with sales, product, and customer experience strategies.

Brand & Content Marketing:

- Define brand voice, messaging, and visual identity to ensure consistency across all channels.

- Oversee the creation of compelling content for websites, social media, blogs, email marketing, and other platforms.

- Manage PR, media relations, and influencer partnerships to enhance brand reputation.

Digital & Performance Marketing:

- Lead digital marketing initiatives, including SEO, SEM, PPC, social media, and email campaigns.

- Optimize conversion rates, customer acquisition, and retention strategies.

- Track, analyze, and report on marketing performance using key metrics and analytics tools.

- Strong knowledge of Google Ads, Facebook Ads, SEO, and marketing automation tools

Product & Growth Marketing:

- Implement data-driven marketing strategies to drive customer engagement and growth.

- Develop customer segmentation and targeted marketing campaigns to maximize ROI.

Team Leadership & Budgeting:

- Lead, mentor, and grow the marketing team to achieve organizational goals.

- Allocate and manage the marketing budget efficiently to maximize ROI.

- Work with external agencies and vendors to execute marketing campaigns effectively.

Requirements:

- Bachelor's or Master's degree in Marketing, Business, or a related field.

- 10+ years of experience in marketing leadership roles, preferably in [Industry].

- Proven track record in developing and executing successful marketing strategies.

- Strong expertise in digital marketing, brand management, and performance marketing.

- Excellent analytical, communication, and leadership skills.