Head - Digital Marketing - EdTech

Hiring: Head of Digital Marketing.

Location: Bangalore.

Experience: 9-15+ Years.

We're seeking a dynamic Head of Digital Marketing with a strong foundation in digital strategy, team leadership, and data-driven campaigns.

The ideal candidate will have a proven track record in B2C digital marketing, preferably within EdTech or the education domain, and be adept at driving lead generation and brand growth through omnichannel initiatives.

Key Responsibilities:

- Lead and execute strategies across digital, advertising, and brand communications.

- Own budgeting, forecasting, and performance monitoring for marketing.

- Manage brand reputation and ensure consistency across digital & offline channels.

- Develop customer personas and optimize user journeys.

- Collaborate with internal teams and external agencies to achieve business goals.

- Oversee SEO, SEM, SMM, CRM, Google Analytics, and event-based marketing.

Required Skills & Qualifications:

- 9-15+ years of experience in digital marketing with leadership roles.

- Strong understanding of web analytics, Google Ads, and CRM tools.

- Hands-on with social media, webinars, email campaigns, remarketing.

- Prior experience in ATL, TTL, BTL strategies.

- Excellent communication, analytical, and team management skills.

- MBA/B.Tech with relevant certifications in digital marketing.

- Prior exposure to global training or education markets is a plus.