Head - Digital Marketing

Client: Early-stage, high-growth mobility venture (confidential)

About the Role

We are hiring a Head of Marketing for an ambitious, early-stage venture focused on building a differentiated consumer brand. This is a high-ownership role for a marketing leader who can blend creative storytelling with performance-driven execution. You will be responsible for shaping the brand narrative, leading integrated growth strategies, and driving user acquisition across digital and offline channels.

Youll work closely with the founding team and cross-functional leaders to build a scalable marketing engine and help define the playbook for national expansion.

Key Responsibilities

Marketing Strategy & Leadership

- Define and execute full-funnel marketing strategy across brand, performance, and community

- Set measurable KPIs across all marketing functions; build and lead a lean, high-performing team

Brand Development

- Craft a compelling, differentiated brand narrative that resonates with the modern consumer

- Lead brand identity development across touchpointsstore, web, product, and social

- Drive storytelling, creatives, and design partnerships aligned with brand values

Digital Growth & Performance Marketing

- Oversee and optimize paid acquisition across Meta, Google, YouTube, and emerging channels

- Scale high-intent traffic through SEO, SEM, remarketing, and web funnel optimization

- Own performance dashboards, CAC targets, attribution models, and campaign ROI

Influencer & Creator Ecosystem

- Build and manage affiliate, influencer, and creator marketing programs

- Own discovery, negotiation, deliverables, and performance tracking of content-led partnerships

Community & Organic Channels

- Grow organic visibility and engagement via social media, UGC, and YouTube

- Lead content calendars, engagement strategies, and platform-level innovation

Customer Intelligence & Conversion

- Conduct deep consumer research to refine buyer and seller personas

- Collaborate with product/tech teams to improve website journeys and reduce conversion drop-offs

Innovation & Experimentation

- Test new growth leversretail activations, BTL, partnerships, PRto stay ahead of the curve

Why This Role Is Exciting

- Strategic Charter: Be part of the founding leadership, shaping both the brand and business strategy

- Full-Stack Scope: A rare blend of brand, performance, community, and growth marketing

- Creative + Analytical: Freedom to experiment, backed by robust performance frameworks

- High Trajectory: Opportunity to grow into a VP Marketing / CXO role with clear milestones

- ESOPs with Value: Be rewarded with equity in a venture backed for scale and category leadership