Head - Digital Marketing

Digital Marketing Head

Required skills and qualifications:

- A bachelor's degree in marketing, digital marketing or a related field.

- Relevant SEO certifications (such from Google, HubSpot and/or Semrush).

- 7+ years of experience as an SEO manager or a similar SEO-focused role.

- In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the Indian search landscape.

- Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.

- Knowledge of A/B testing, local SEO and SEO reporting tools.

- Experience with content management systems (CMS) and website optimisation platforms, like WordPress.

- Experience with SEO for local businesses and Google My Business optimisation.

- Strong analytical skills and the ability to interpret data and make data-driven decisions.

- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

Preferred skills and qualifications

- Basic understanding of website design, development, HTML/CSS coding, Pay Per Click (PPC) advertising and link-building strategies.

- Knowledge of technical SEO, including speed optimisation for web and mobile.

- Detail-oriented with strong organisational and project management skills.

- Familiarity with social media marketing and its impact on SEO.

- Experience with SEO testing and experimentation.

- Understanding of conversion rate optimisation (CRO) principles.

- Strong project management skills to handle multiple SEO initiatives simultaneousl