Head - Digital Marketing

Location: Chennai.

Type: Full-time.

Experience : 8-16 years in Marketing & growth functions.

Designation : GM - Marketing.

Role Summary:.

- We seek a highly skilled Marketing Rockstar to oversee all marketing functions, ensuring seamless integration across branding, digital, sales support, and operational execution.

- This role requires strategic planning, cross-functional collaboration, and efficient project management to maximise ROI.

Key Responsibilities:.

Marketing Strategy and Execution:.

- Develop and implement comprehensive marketing strategies aligned with organizational goals.

Cross-Functional Collaboration:.

- Partner with sales, operations, and tech teams to understand requirements, set shared objectives, and track ROI for marketing campaigns.

Project Management:.

- Lead marketing projects from concept to delivery, ensuring timely execution by coordinating across creative, digital, and content teams.

Brand Management:.

- Maintain a consistent brand voice and identity across all touchpoints, including digital, print, and events.

Performance Marketing:.

- Oversee paid media campaigns, track KPIs, and optimize strategies to improve lead generation and customer acquisition.

Content and Digital Marketing:.

- Drive innovative digital campaigns, SEO/SEM strategies, and engaging content to enhance online presence and customer engagement.