Head - Brand Marketing

We are looking for someone who is bold, strategic, and insight-obsessed Marketing Head to lead brand, content, and performance marketing

Responsibilities:

Own the Brand Narrative:

- Adopt a creative and data-first approach to optimize customer acquisition cost (CAC), return on ad spend (ROAS), and new user growth. Develop strategies that balance creativity with analytical precision.

Execute High-Impact Campaigns:

- Build and launch campaigns across digital, influencer, and experiential platforms. Tailor each campaign to its medium for maximum impact and reach.

Oversee Content and Creative Teams:

- Lead content, creative, customer relationship management (CRM), and social media efforts, ensuring a consistent and engaging brand presence across all customer touchpoints.

Utilize Consumer Insights:

- Leverage consumer insights and market trends to inform product positioning, packaging, and communication strategies. Align these elements to meet consumer needs and enhance brand appeal.

Manage Stakeholders:

- Coordinate with agencies, creators, and internal teams to focus on delivering tangible outcomes rather than just outputs. Ensure alignment and collaboration across all marketing activities.

Collaborate with Key Teams:

- Work closely with founders, product, and revenue teams to ensure that marketing strategies are effectively driving business growth and achieving organizational goals