HB Assistant Manager- Digital Marketing - FMCG

Urgent opening for Assistant Manager - Digital Marketing.

Location: Gurgaon

Roles and Responsibilities:

- Assist the team in the development of the overall digital marketing strategy

- Implement digital marketing activities across a broad range of digital marketing channels (Social Media, Influencers Marketing, Content Creation (Creatives/Videos/animations), Mobile, Paid Media, Email)

- Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software (Understanding of various digital tools, Like Adobe Experience Manager, Meltwater, Google Analytics, Hubsopts, Apps flyer)

- Manage social media marketing campaigns/ influencer marketing (Manage the creation of relevant and engaging digital content)

- Good Understanding of digital paid Media (SEM, Display, Social, Programmatic etc )

- Understanding of Web and Mobile application space and technologies to drive business objectives from scratch

- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Desired Candidate Profile:

- 5 - 7 years of proven experience with any known domestic or international brand in digital marketing

- Graduation in any stream. Post-Graduation (Marketing /General Management or any related field) is a mandatory.