Happi Planet - Growth Manager - D2C

Role Overview:

As the D2C Growth Manager, you will be responsible for owning and scaling our direct-to consumer performance marketing and CRM efforts. You will play a key role in customer acquisition, retention, and conversion rate optimization, working closely with internal stakeholders and external partners to deliver strong, measurable growth. This role requires the candidate to have 2-6 years of experience in D2C growth, performance marketing, and / or eCommerce marketing.

About Happi Planet: Happi Planet is a range of Natural & Chemical Free Home Care products. Happi Planet products provide Effective Cleaning, Powered by Nature.

Happi Planet is founded by a team of P&G alums, with one & a half decades of relevant experience. Happi Planet is a seed funded start-up, operational for over 2.5 years now.

You can more about Happi Planet @ https://www.happi-planet.com/

Roles & Responsibilities:

Customer Acquisition (Paid Media):

- Plan, execute, and optimize campaigns across platforms like Meta (Facebook/Instagram), Google (Search, Shopping, Display, YouTube), and other relevant channels.

- Continuously test creatives, audiences, and funnel strategies to reduce CAC and drive ROAS.

- Manage budgets, bidding strategies, and media planning with performance targets in mind.

Customer Retention & CRM:

- Own the CRM calendar, creating lifecycle campaigns via email, SMS, and push notifications.

- Set up and optimize marketing automation journeys using platforms like Klaviyo, WebEngage, or similar.

- Leverage customer data for segmentation, personalization, and increasing CLTV.

Shopify & Conversion Optimization:

- Work with the Shopify site for campaign landing page creation, product optimization, and promotional flows.

- Collaborate with developers/designers to improve site experience and funnel efficiency.

- Monitor and analyse user behaviour using tools like GA4, Hotjar, and Shopify Analytics.

Qualifications & Key Capabilities:

- 2-6 years of experience in D2C growth, performance marketing, or eCommerce marketing.

- Proven track record of running acquisition campaigns across Meta, Google, and other platforms.

- Hands-on experience with CRM tools and building retention automations.

- Basic working knowledge of Shopify (including apps, themes, and integrations).

- Strong analytical skills - able to use data to make decisions and drive insights.

- A self-starter with a bias for action, experimentation, and continuous learning.