About the job

Company Overview: HairOriginals is a renowned manufacturer and leading brand specializing in 100% human hair extensions in India. With a commitment to quality, innovation, and customer satisfaction, we have established ourselves as a trusted name in the industry. Our products are known for their premium quality, versatility, and superior craftsmanship, catering to a diverse clientele both domestically and internationally.

Job Description:

HairOriginals is seeking a creative and experienced Manager/Head - Social Media to join our team. The ideal candidate will have a strong background in creating engaging content for Meta platforms (Facebook and Instagram), with a proven ability to drive engagement and brand awareness. This role requires a combination of creative thinking, strategic planning, and hands-on content creation skills.

Key Responsibilities:

- Develop and execute social media content strategies for Meta platforms to achieve business objectives.

- Create high-quality, engaging, and visually appealing content (images, videos, graphics, and written) tailored for Facebook and Instagram while working with the design team and the brand face.

- Plan and manage content calendars, ensuring timely and consistent posting.

- Collaborate with the team to align content with overall marketing campaigns and brand messaging.

- Monitor and analyze the performance of social media content, generating insights and recommendations for improvement.

- Stay up-to-date with the latest trends, best practices, and platform updates in social media marketing.

- Engage with the audience, responding to comments, messages, and interactions in a timely manner.

- Conduct A/B testing to identify the most effective content types and strategies.

- Manage relationships with influencers, partners, and external vendors as needed.

Required Skill Set:

- 6+ years of experience in social media content creation, specifically for Meta platforms (Facebook and Instagram).

- Strong understanding of social media trends, algorithms, and best practices.

- Excellent writing and storytelling skills with a keen eye for detail and design.

- Experience with social media analytics tools (e.g., Facebook Insights, Instagram Analytics) and ability to derive actionable insights.

- Strong communication and collaboration skills.

- Ability to manage multiple projects and meet deadlines in a fast-paced environment.

- Knowledge of basic photography and videography principles.

- Creative thinker with the ability to generate innovative content ideas.

Qualifications:

- Master's/Bachelor's degree in Marketing, Communications, Design, or a related field.

- Proven track record of creating successful social media content that drives engagement and brand awareness.

- Strong portfolio showcasing a range of content created for Meta platforms.

- Ability to work both independently and as part of a team.

Reporting To: Marketing head/CXO