GTM Strategy Lead - Management Consulting - Consumer Tech Firm - IIM/FMS/MDI/XLRI

Role Overview

Our client, a Series B funded high-growth consumer tech company, is seeking a sharp, analytical GTM Strategy Lead to drive end-to-end go-to-market initiatives for new and existing products. This is a high-visibility, impact-driven role that will work closely with business leaders, product, marketing, and sales teams to define, validate, and execute commercialization strategies.

Key Responsibilities

- Lead, design, and execute holistic go-to-market (GTM) strategies for product launches, new market entries, and growth initiatives.

- Own market research, segmentation, and value proposition definition for all priority products.

- Develop and refine the GTM operating model, including pricing, channel/distribution mapping, and sales enablement frameworks.

- Work directly with product, marketing, growth, and sales leadership to align execution plans with business priorities.

- Conduct deep competitor analysis and monitor market trends to provide actionable insights.

- Create data-driven dashboards, reports, and presentations for leadership and board reviews.

- Identify, evaluate, and operationalize new growth opportunities (verticals, channels, partnerships).

Required Experience & Skills

- 24 years of consulting experience at a leading management consulting firm is mandatory.

- Experience in go-to-market strategy, growth projects, or business transformation for consumer or technology-led businesses preferred.

- Strong analytical, quantitative, and problem-solving skills; hands-on ability to build and manage complex models.

- Demonstrated project management and cross-functional coordination experience.

- Excellent written and verbal communication skills; comfort with executive-level presentations.

- Ability to thrive in a high-ambiguity, fast-growth startup environment.

Educational Background

MBA from a premier business school