GTM Consultant - FMCG - Global Consulting MBB Firm - Contractual

At Outsized, we match clients in financial services and management consulting to high-quality independent consultants and boutique/specialist firms for the execution of their key projects

Our client, a global consulting firm, is supporting a leading FMCG player in the skin and hair care category to strengthen its brand positioning and accelerate growth. The engagement covers end-to-end brand strategy, GTM execution, and sales expansion across General Trade (GT), Modern Trade (MT), and E-commerce.

The client is looking to onboard a Brand Strategy & GTM Consultant who will be responsible for shaping and executing high-impact initiatives across marketing, sales, and branding. The consultant will play a key role in driving new launches, sales acceleration, and market presence, while working closely with senior client stakeholders.

Key Responsibilities:

- Shape and execute brand strategy, positioning, and go-to-market plans for the skin and hair care portfolio

- Drive GTM initiatives and new product launches, ensuring execution excellence across GT, MT, and E-commerce

- Conduct market research and competitor benchmarking to identify whitespace opportunities and optimize sales

- Work directly with senior client stakeholders, ensuring strong communication and influence

- Build and track performance dashboards to measure outcomes and ensure delivery of business impact

Your Background:

- Experience: 4-9 years of experience in FMCG and GTM strategy. Prior consulting experience is highly preferred

- Education: MBA from a top Indian B-school (IIM/ISB/FMS/XLRI/SP Jain preferred)

- Skills: Strong problem-solving, independent thinking, ability to handle senior client conversations, and excellent communication skills

- Sector Expertise: FMCG / Consumer Goods (mandatory)

Other Information:

Duration: 6 months initially, extendable up to 2 years

Location: Kolkata (weekly travel to client location required)