Growth Product Manager

Responsibilities:

- Build and monitor product funnels using platforms like Mixpanel, Firebase Analytics, and more.

- Identify drop-offs, run experiments, and fix them with urgency.

- Define and track key growth KPIs: conversion %, activation %, retention %, and MRR from existing users.

- Work closely with the marketing team to integrate Meta Pixel, Google Pixel, Firebase, and all relevant event tracking for ad platform optimisation.

- Own all product and marketing touchpoints, from ad click to payment success.

- Ideate and run A/B tests to optimise growth funnels.

- Optimize copy, design, flows, nudges, and UX elements for better conversion.

- Constantly improve onboarding, subscription flows, and engagement systems.

- Design and own push notification journeys, email flows, and WhatsApp campaigns.

- Segment users smartly and automate re-engagement and retention campaigns.

- Collaborate deeply with tech, design, data, marketing, and sales teams.

- Translate growth hypotheses into structured product requirements.

- Manage growth product sprints with clarity and urgency.

Requirements:

- You have 3-4 years of experience in growth/product roles in fast-paced startups.

- You can talk to users, get insights, and turn them into product changes.

- You're a numbers nerd - you look at funnels and instantly see what's broken.

- You've shipped fast, tested fast, failed fast, and grown fast.

- You know your way around product analytics, tech, and product experimentation.

- You have a strong product sense and can work seamlessly across design, tech, and marketing.