Growth Marketer - Service Industry

Key Responsibilities:

- Develop and execute growth strategies across digital channels (SEO, SEM, social, email, influencer, referral, partnerships).

- Optimize the marketing funnel - from awareness to conversion to retention.

- Run experiments and A/B tests to identify scalable growth tactics.

- Work closely with the product team to improve user experience and conversion rates.

- Leverage analytics & data tools (Google Analytics, Mixpanel, HubSpot, etc.) to track KPIs, customer journey, and campaign ROI.

- Drive content and community initiatives to build brand visibility and engagement.

- Explore new channels & trends (AI-driven marketing, growth loops, automation).

- Manage budgets efficiently to maximize CAC-to-LTV ratio.

Skills & Qualifications:

- Proven experience in growth marketing/digital marketing/performance marketing (2-6+ years depending on role level).

- Strong knowledge of paid & organic acquisition channels (Google Ads, Meta Ads, SEO, LinkedIn, Influencer, etc.).

- Proficiency in analytics tools (Google Analytics, Looker Studio, Mixpanel, Amplitude, HubSpot, CRM systems).

- Experience in running experiments and scaling successful growth campaigns.

- Understanding of customer lifecycle, funnel optimization, and retention strategies.

- Data-driven mindset with strong Excel/SQL skills preferred.

- Excellent communication, storytelling, and stakeholder management skills.