Growth Head - B2C

Strong Head of Growth / Retention / Acquisition profile focused on B2C Apps

Mandatory (Experience 1) - Must have minimum 12+ YOE in app acquisition, growth and retention of digital products

Mandatory (Experience 2) - Proven track record of driving acquisition, engagement, retention, churn reduction, and conversion for large-scale consumer apps.

Mandatory (Experience 3) - Must have team leading experience and cross-functional collaboration across product, tech, and marketing

Mandatory (Core skills) - Expertise in mobile app analytics, funnel optimization, A/B testing, growth experimentation, customer insight generation, marketing automation tools, and dashboarding for KPI visibility.

Mandatory (Company) - Top Rankings B2C Apps. Key Responsibilities:

App Growth & Acquisition-

- Drive new user acquisition through performance marketing, app store optimization, and partnerships.

- Analyze app download metrics and identify opportunities to scale footprints.

Engagement Strategy-

- Develop engagement strategies to increase app stickiness and time spent.

- Leverage analytics to understand which products/features are most viewed and optimize accordingly.

Retention & Conversion-

- Implement strategies to reduce app uninstall rates.

- Drive conversion funnel from first interaction to transaction/business impact.

Data-Driven Insights & Reporting-

- Track, measure, and report KPIs across acquisition, engagement, retention, and conversions.

- Benchmark against top apps (fintech, e-commerce, lifestyle) like Navi, CRED, Paytm, Porter, Myntra.

Leadership & Team Management-

- Lead and mentor a team of 15, ensuring high performance and alignment with business goals.

- Collaborate cross-functionally with Product, Marketing, and Tech teams.