We're looking for a Growth Expert to drive our Client's product's growth strategy and execution, enhancing user acquisition, activation, and retention. Our Client is one of Largest Omni Channels and a multi-platform tech company specializing in retail technology and products
- Create and execute on a comprehensive growth marketing plan that aligns with the B2B StoreOS Platform's overall revenue goals.
- Build out a high-quality and economical acquisition channel portfolio to grow our lead pool, warm them up, and stimulate conversions.
- Identify and execute on product-led growth initiatives to drive lead volume and quality and work independently and self-sufficiently to test new initiatives including landing pages, microsites, forms, catalogs, savings calculators, etc.
- Work on ABM campaigns via building lead prospecting strategy, tech tools, and implementation used by the BDR team. Includes the process of creating, testing, and deploying prospecting sequences.
- Build content strategy across emails, thought leadership, whitepapers, socials (if required) and get it executed while monitoring performance.
- Build dashboards for reporting data to derive insights and to take decisions.
- Work cross functionally to drive alignment and develop strong relationships within growth marketing, sales, cx, design, webflow, product, and engineering.
- Build a culture of consistent, focused experimentation and optimization to improve channel performance.
Some specific requirements
- 7+ years experience with building and running growth initiatives for a B2B SaaS products.
- Proven track record of driving significant revenue growth through data-driven growth marketing strategies.
- Experience with growth hacking techniques and a willingness to experiment with new strategies.
- Technical Skills: You can write SQL. And have become a power user of tools like zapier/clay/google analytics/apollo/etc.
- Analytical Expertise: Strong ability to interpret product usage data and translate insights into actionable strategies.
- Be an StoreOS enthusiast: Stay on top of the new tools emerging and trends taking place to take informed decisions across your growth channels.
- Collaboration: Proven track record of working closely with sales and RevOps teams to drive shared outcomes.
- Excellent communication, strong attention-to-detail, and detailed documentation is expected at work.
- Graduate or postgraduate degree in marketing, business, or related fields.
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