Growth Analyst

Responsibilities:

1) Customer Journey Analysis:

- Analyze and optimize customer journey funnels across various touchpoints (acquisition, activation, retention, etc.).

- Identify key drop-off points and bottlenecks, and provide actionable recommendations for improvement.

- Develop and maintain dashboards to track funnel performance and key metrics.

2) Data-Driven Insights:

- Extract, clean, and analyze large datasets to identify trends and patterns.

- Translate complex data into clear and concise insights for stakeholders.

- Conduct A/B testing and other experiments to validate hypotheses and optimize performance.

3) Business Collaboration:

- Work closely with cross-functional teams (marketing, product, sales) to understand business needs and provide analytical support.

- Contribute to the development of business strategies and initiatives based on data insights.

- Present findings to stakeholders in a clear and compelling manner.

4) Reporting and Monitoring:

- Develop and maintain regular reports on key performance indicators (KPIs).

- Monitor data quality and ensure accuracy of reporting.

- Identify and report on anomalies and potential issues.

Qualifications:

- 1.5 to 2 years of experience as an Analyst in a D2C/B2C company.

- Prior experience in a fintech company is highly preferred.

- Strong understanding of customer journey funnels and related metrics.

- Proficiency in data analysis tools (e.g., SQL, Python, Excel).

- Experience with data visualization tools (e.g., Snowflake, Power BI).

- Excellent analytical and problem-solving skills.

- Strong communication and presentation skills.

- Proven ability to work collaboratively in a cross-functional team.

- Experience working directly within a business team, not solely within a central analytics department.

- Experience with A/B testing methodologies.

- Ability to thrive in a fast-paced and dynamic environment.

Preferred Skills:

- Experience with customer segmentation and targeting.

- Familiarity with financial metrics and KPIs.