GrowExx - Content Strategist

GrowExx is seeking a Content Strategist, who can write clear and concise copy for ads, publications, and websites, and offer content solutions into action whilst working in a team.

Key Responsibilities:

- Develop and implement a comprehensive content strategy across digital platforms.

- Drive lead generation by crafting and executing high-impact content strategies aligned with marketing goals.

- Perform keyword research, competitor analysis, and integrate effective calls to action (CTAs) to maximize content performance.

- Collaborate with marketing, design, and product teams to align messaging and ensure consistent brand voice.

- Manage content calendars, ensuring timely delivery of high-quality, engaging content.

- Analyze content performance metrics and optimize strategies based on insights.

- Coordinate the creation of blogs, case studies, newsletters, and promotional materials.

- Ensure content is SEO-optimized and adheres to best practices in digital marketing.

- Oversee copywriting for websites, landing pages, and paid campaigns.

- To be responsible for brands communication on various social media platforms like Facebook, Twitter, Google+, LinkedIn And managing online branding, communications and campaigns through the company website, email marketing, building the online community.

- Maintain writing guidelines and best practices to guide the creation of quality communications.

- Identify and articulate ideas on thought leadership and work with business owners to develop materials including whitepapers, research reports, presentations and case studies.

- Work with design team for layout/design of content as and when required.

Key Skills:

- Excellent verbal and written communication skills.

- Strong vocabulary.

- Command over English grammar.

- Ability to rephrase and modify articles.

- Exceptional writing, editing, and proofreading skills.

- Strong understanding of content marketing, branding, and SEO.

- Proficiency in content management systems (CMS) and analytics tools.

- Excellent organizational and project management abilities.

- Creative thinker with a strategic mindset.

- Conversant with SEO related content requirements.

- Good computer skills + Internet savvy and ability to use web research for content generation.

- Multitasking abilities.

- Good coordination skills.

Education and Experience:

- Bachelors or master's degree in marketing, English, journalism or related field.

- Minimum 5+ Years' experience as a Content Writer in IT Industry.

- Analytical and Personal skills.

- Should have good logical reasoning and analytical skills.

- Good communication skills and extrovert.

- Positive attitude and a team player.

- Openness to learn new search engine optimization concepts.

- Attention to details.

- Take own initiatives to achieve own goals.