About the Company:
Join a reputed organization in the Veterinary and Companion Pet Animal sector, headquartered in Mumbai. We are committed to innovation and excellence in animal healthcare and are looking for a dynamic marketing professional to lead our Companion Animal marketing function.
Key Responsibilities:
- Lead the marketing function for the Companion Animal segment, including product management and brand strategy.
- Drive the launch of new products and strengthen positioning of existing brands across all relevant segments.
- Collaborate closely with field managers and cross-functional teams to ensure seamless execution of marketing initiatives.
- Develop and implement innovative promotional and communication strategies tailored to customer needs and market dynamics.
- Design and execute customer-centric campaigns and activities for priority products.
- Plan and implement engagement strategies for Key Opinion Leaders (KOLs).
- Conduct regular brand performance reviews on a monthly and quarterly basis to monitor progress and course-correct when needed.
- Conduct field visits to assess on-ground strategy implementation and gather market insights.
- Coordinate with all internal support functions to ensure effective rollout of marketing plans.
Desired Candidate Profile:
- MBA in Marketing with 8-10 years of relevant experience in the Animal Healthcare / Veterinary / Companion Animal industry.
- Proven experience in launching new products and brand building across multiple segments.
- Strong understanding of the Companion Animal market and customer behavior.
- Highly creative with a strategic mindset and strong execution capability.
- Excellent communication, organizational, and leadership skills.
- Self-motivated, result-driven, and capable of working independently as well as collaboratively.
- If you're passionate about animals, marketing, and innovation - this is your opportunity to make an impact in a growing industry.
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