Group Brand Manager - Pharma

KEY ACTIVITIES:

- Recommend a marketing mix after analysing business priorities

- Defining purpose for selecting the brand for campaign

- Develop the marketing plan to execute the campaign

- Maintain the expense to sale ratio to meet profitability

- Increase market share in the given market by marketing initiatives

- Increase Rxns and Rxber of the brand in the assigned market

- Keep close eye on competitor's activities to develop further marketing plans

- Coordination with medical, art, purchase, legal, compliance dept. for the promotional inputs & materials

- Vendors Management as to get things on time

- Assess execution of Divisional / brand strategy at ground level for superior performance compared to competitors

- To do a regular monthly 5-6 days field work

- Gather insights for future developments

RECOMMENDATIONS:

- Marketing plan which includes strategy and execution plans to (GPM / MM)

- Training & motivation programs for field force to (GPM / MM)

RELEVANT EXPERIENCE:

- Total 4-6 years in brand management,

- Good communication & interpersonal skills