Green Fuel Energy - Head - Marketing

Key Responsibilities:

1. GTM Strategy & Execution:

- Develop and lead end-to-end GTM strategies for product launches and market expansions.

- Conduct market research, competitor benchmarking, and customer analysis to define market positioning.

- Collaborate with sales, product, and leadership teams to align GTM goals and execution plans.

- Create region-specific GTM roadmaps for India and international markets, if applicable.

2. Marketing Leadership:

- Design and implement integrated marketing campaigns using print, radio, OOH, PR, trade shows, and other offline channels.

- Build and manage media planning and buying strategies.

- Develop communication strategies that resonate with industrial clients, OEMs, fleet operators, and government stakeholders.

- Partner with PR agencies to manage brand reputation and industry visibility.

3. Branding & Messaging:

- Ensure consistent brand positioning and messaging across all touchpoints.

- Create marketing collateral, brochures, case studies, and customer stories that support the sales funnel.

4. Analytics & Optimization:

- Track marketing performance metrics such as lead generation, brand awareness, campaign ROI, and conversion rates.

- Analyse data to optimize future campaigns and strategy.

Qualifications & Experience:

- Bachelor's degree in Marketing, Business, or related field (MBA preferred).

- 20+ years of experience in marketing, with at least 5 years in a leadership role.

- Strong understanding of industrial customer behavior and offline marketing channels.

- Experience in working with cross-functional teams including product, sales, and R&D.

Preferred Skills:

- Experience in clean tech or alternate fuel industries.

- Familiarity with government policies, tenders, and industry certifications.

- Ability to manage external vendors and agency relationships effectively