Green Agrevolution - Senior Manager - Marketing

Senior Manager - Marketing

About Us:

DeHaatTM, a leading Agri-Tech startup, offers end-to-end solutions to India's farmers using AI technologies. With a presence in 12 states, 11,000+ DeHaat Centers, and 503 FPOs, we impact 1.8 million+ farmers. Our AI crop advisory covers 30+ crops in regional languages. Founded by top institute alumni, DeHaat is fully funded, achieving consecutive Great Place to Work certifications. Recognized by NASSCOM, Forbes, ET, Niti Aayog, and Bill Gates Foundation, our 13-year journey reflects impactful innovation in the agricultural sector.

We're seeking a seasoned marketing professional with an FMCG background to join our team at DeHaat. As a key member of our marketing team, you'll leverage your expertise in FMCG marketing to drive brand awareness, customer engagement, and sales growth for our Honest Farms products.

Key Responsibilities:

- Develop Marketing Strategies: Create comprehensive marketing plans that align with business objectives, leveraging your FMCG experience to drive sales and brand growth.

- Brand Management: Maintain and enhance the Honest Farms brand identity, ensuring consistency across all marketing channels.

- Product Launches: Plan and execute product launch strategies to create impactful campaigns.

- Campaign Execution: Execute marketing campaigns across various channels, including digital, social media, and in-store promotions.

- Performance Analysis: Track and analyze campaign performance, providing actionable insights to optimize marketing strategies.

Requirements:

- Experience: 5+ years of experience in marketing in FMCG / food industry.

- Skills: Strong understanding of FMCG marketing principles, brand management, and campaign execution.

- Communication: Excellent written and verbal communication skills.

- Analytical: Ability to analyze campaign performance and provide data-driven insights.

If you have a strong FMCG background and a passion for marketing, we'd love to hear from you!