Great Learning - Enterprise Marketing Manager

Key Responsibilities

- Lead Enterprise Content Strategy & Writing: Create compelling content tailored for enterprise buyers, CXO decks, case studies, white papers, assets, and industry narratives. Translate complex learning solutions to clear, persuasive messaging that drives engagement and conversion.

- Drive Full-Funnel Campaigns: Plan and execute integrated B2B campaigns across digital, email, webinars, social, and events to build pipeline and brand awareness.

- Run Targeted ABM Programs: Build and execute account-based marketing campaigns focused on high-value enterprise accounts and industry-specific verticals.

- Own Marketing Operations: Manage marketing automation tools and CRM systems to optimize campaign delivery, lead management, and reporting.

- Deliver Sales Enablement: Write and maintain high-impact content for sales industry decks, playbooks, objection handlers, and partner closely with sales teams to align messaging.

- Define Go-to-Market Strategy: Collaborate with product and sales to shape GTM plans and launch campaigns for priority enterprise offerings.

- Track & Report Performance: Analyse campaign metrics (MQLs, SQLs, ROAS, pipeline) and present actionable insights to leadership.

- Lead CXO Events & Thought Leadership: Organize webinars, roundtables, and flagship events to position Great Learning as a trusted advisor to enterprise clients.