Job Title : Creative Strategist.
Location : Noida, Sector 63 (On-site).
Company : Get Me Rank.
Experience : 3-6 Years.
Key Responsibilities
- Creative Thinking & Ideation.
- Lead brainstorming sessions and develop content frameworks, brand narratives, and storytelling strategies across platforms.
- Translate client briefs into compelling creative directions, mood boards, and visual tonality references.
- Campaign & Content Strategy.
- Craft data-informed creative strategies for digital campaigns (Meta, Google, YouTube, Influencer, etc.
- Own campaign messaging calendars, hook lines, and ad copy for static, video, and rich media formats.
- Collaboration & Execution - Work closely with graphic designers, copywriters, motion editors, and account managers to bring campaigns to life.
- Partner with performance marketing teams to ensure creative aligns with platform best practices and KPIs.
Research & Insights.
- Conduct market, trend, and competitor research to discover creative whitespace opportunities.
- Stay updated on platform trends, audience behaviors, and emerging content formats.
- Creative Performance Optimization.
- Analyze campaign results with the performance team to iterate creatives based on ROAS, CTR, engagement, and other key metrics.
- Recommend A/B testing ideas for headlines, CTAs, and creative formats.
Qualifications:
- 3-6 years of experience in creative strategy, content marketing, or digital advertising.
- Proven track record of developing content and ad campaigns that drive results.
- Excellent storytelling, copywriting, and visual thinking skills.
- Deep understanding of digital platforms (Meta, YouTube, Google, etc. ) and what creative works where.
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