General Manager - Sales - Solar Products

GM - Sales (Solar D2C)

Job Description:

The General Manager Solar (D2C Sales) will be responsible for building and scaling the direct-to-consumer business for solar products and solutions. This role involves driving topline growth, expanding customer reach, and establishing a strong consumer brand presence through digital, retail, and on-ground channels. The position requires a strategic leader with strong business acumen, proven sales experience, and a passion for renewable energy.

Key Responsibilities

Business & Sales Strategy

- Define and execute the D2C sales strategy for solar solutions (rooftop, residential, small commercial).

- Own P&L responsibility for the D2C solar business.

- Develop pricing, product positioning, and market entry strategies.

- Drive revenue growth by creating scalable and profitable business models.

Sales Operations & Execution

- Build and manage a high-performing sales team (inside sales, field sales, channel managers).

- Drive digital lead generation, inside sales conversion, and on-ground installation pipeline.

- Develop partnerships with financing institutions, installation partners, and after-sales service providers.

- Ensure seamless customer experience from inquiry to installation and service.

Marketing & Customer Acquisition

- Work with marketing to design and execute consumer-focused campaigns across digital, retail, and events.

- Establish brand trust through awareness programs, testimonials, and customer education.

- Optimize consumer journey for better conversion and retention.

Team Leadership & Development

- Hire, train, and mentor sales teams across regions.

- Set clear performance KPIs and monitor sales targets.

- Foster a culture of accountability, innovation, and customer-centricity.

Analytics & Reporting

- Track, analyze, and report sales metrics to management.

- Use data-driven insights to improve lead-to-sale conversion, customer retention, and profitability.

- Stay updated with market trends, competitors, and regulatory frameworks.