General Manager/National Manager - Sales - FMCG/Consumer Durables

GM-Sales/ NSM - Kolkata

Reports to: VP-Sales

Reportees: Direct: Area Managers (25) & Sales Executive

Geography : Entire Country

Responsible for: Distribution Sales

Brief KRAs :

- Develop and implement effective sales strategies.

- Developing creative strategies with Channel partners to expand sales with continuous retail development, expand sales, market adaptation, enhance sales performance & achieve profits.

- Deliver defined business numbers for General Trade in a highly demanding environment with complete process adherence.

- Lead nationwide sales team members to achieve sales targets.

- Monitor and analyze performance metrics and suggest improvements.

- Prepare monthly, quarterly and annual sales forecasts.

- Perform research and identify new potential customers and new market opportunities.

- Provide timely and effective solutions aligned with clients' needs.

- Liaise with Marketing and Product Development departments to ensure brand consistency.

- Stay up-to-date with new product launches and ensure sales team members are on board.

- Motivating, mentoring, guiding and monitoring the entire sales team within the set parameters.

Skills & Competencies:

- Proven work experience as a National Sales Manager or at least a Regional / Zonal Manager with exposure in 3- 4 regions.

- Experience in managing a high performance sales team.

Education : MBA

Years of experience : 17 -20 years

- Must be currently working either in Consumer Electronics ( Small gadgets) or Consumer Durable ( Small appliances) or Luggage companies or Tableware / Cookware industries. Candidates from FMCG companies with good exposure and experience in distribution management can also apply.

- Stability in career is mandatory ( No recent joinees or frequent changes in career will be accepted).

Please go through these mandatory criteria before applying !