General Manager - Marketing & Brand Communication - Real Estate

General Manager - Marketing & Brand Communication

- A Head of Marketing in the real estate sector plays a crucial role in developing and executing marketing strategies to enhance brand visibility, drive property sales, and ensure a strong market presence.

- This leadership position requires a blend of strategic planning, team management, and a deep understanding of the real estate market dynamics.

Key Responsibilities:

- Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the company's objectives to promote properties effectively and achieve sales targets.

- Brand Management: Oversee all branding initiatives to maintain a consistent and positive image of the company across various channels, including digital platforms, print media, and public relations.

- Team Leadership: Lead and mentor the marketing team, ensuring effective collaboration and high performance in executing marketing campaigns and initiatives.

- Market Analysis: Conduct thorough market research to identify trends, customer preferences, and competitive landscape, informing strategic decisions and identifying new opportunities. -

- Campaign Management: Plan and oversee advertising and promotional campaigns, including digital marketing efforts such as SEO/SEM, content marketing, social media engagement, and email marketing.

- Budget Management: Manage the marketing budget effectively, allocating resources to various projects and ensuring cost efficiency while maximizing return on investment.

- Stakeholder Engagement: Collaborate with internal teams, external agencies, and stakeholders to ensure cohesive marketing efforts and alignment with overall business goals.

- Event Management : Organise and facilitate brand building or promotional events effectively.

Qualifications:

- Educational Background: A master's degree in marketing, Communications, Business Administration, or a related field is typically required.

- Experience: Significant experience in marketing, preferably within the real estate or related industries, demonstrating a track record of successful strategy development and team leadership.

- Skills: Strong leadership, strategic planning, and communication skills are essential, along with proficiency in digital marketing tools, market analysis, and budget management.