General Manager/Lead - Marketing - FMCG/OTC

Job Title: General Manager Marketing

Location: Mumbai / Delhi NCR

Company: Leading FMCG OTC Company

Experience Required: 15+ years

Industry: FMCG / Healthcare / OTC

Function: Marketing / Brand Management

About the Company:

Fast-growing and innovation-driven player in the FMCG and OTC space, with a strong portfolio of consumer healthcare and personal care brands. Commitment to excellence, consumer-centric approach, and entrepreneurial culture makes them a preferred choice for professionals looking to build high-impact careers.

Role Overview:

We are seeking a dynamic and seasoned General Manager Marketing to lead the marketing strategy and drive growth across our diverse portfolio of OTC brands. The ideal candidate will have a proven track record of building brands from ground up and scaling businesses in highly competitive segments.

Key Responsibilities:

- Lead overall brand strategy, positioning, and marketing execution across multiple small to mid-sized brands

- Drive portfolio growth through innovative marketing campaigns, consumer insights, and category development

- Collaborate with cross-functional teams including Sales, R&D, and Product Development to launch and scale new products

- Build and mentor a high-performance marketing team

- Own the brand P&L and ensure delivery of business objectives

- Drive digital transformation in marketing practices, including performance marketing and e-commerce

- Monitor competitor landscape, trends, and market intelligence to steer brand strategy

Key Requirements:

- 15+ years of progressive experience in Marketing within the FMCG and OTC space

- Experience managing multiple brands with small to mid-level turnover and demonstrated success in scaling them

- Strong understanding of both traditional and digital marketing channels

- Proven ability to lead teams, drive innovation, and deliver business growth

- Strong analytical, strategic thinking, and communication skills

- MBA in Marketing from a reputed institute preferred

Location: Mumbai or Delhi NCR (open to either location based on candidate preference)

What We Offer:

- Opportunity to lead marketing

- Entrepreneurial, performance-driven culture

- Competitive compensation and benefits

- Significant ownership and autonomy in decision-making

If you're a growth-driven marketing leader with a passion for building brands, wed love to hear from you.