General Manager - Digital Marketing - Corporate Service Firm

General Manager - Digital Marketing | Chennai | Full-time | 10+ Years Experience in E-commerce, Internet, Website Industry

We are looking for a dynamic marketing leader to drive brand growth, digital engagement, and performance marketing strategies. This role requires expertise in strategic planning, cross-functional collaboration, and campaign execution to maximize ROI.

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies.

- Collaborate with sales, operations, and tech teams to align objectives and measure ROI.

- Lead end-to-end digital marketing projects, ensuring timely execution.

- Maintain brand consistency across all digital, print, and event touchpoints.

- Oversee paid media campaigns, SEO/SEM, and performance marketing initiatives.

- Manage media planning and budget allocations for maximum reach and efficiency.

- Utilize data-driven insights to track customer behavior and campaign performance.

- Build and mentor a high-performing digital marketing team.

- Report marketing performance to senior leadership and align strategies with business goals.

Qualifications:

- Bachelor's degree in Marketing, Advertising, or related field; MBA preferred.

- 10+ years of experience in E-commerce, Internet, and Website industries.

- Proven expertise in digital marketing strategy, brand management, and large-scale campaigns.

- Strong project management, negotiation, and analytical skills.