General Manager - Branding - FMCG/Startup

About Our Client:

A tech-driven platform that bridges local farmers with urban consumers, delivering fresh, traceable produce and staples directly to their doors.

It combines sustainable agriculture with a direct-to-consumer retail model through both online and offline channels.

Key Responsibilities:

- In-depth understanding of customer behavior, preferences, and purchase drivers.

- Proven ability to launch and scale successful products while delivering measurable, high impact campaigns.

- Expertise in driving innovation, organic footfall, and organic search growth.

- Strong customer-first mindset with ownership of content across all brand communication touchpoints.

- Develop and execute holistic brand strategies to drive growth, awareness, and engagement.

- Lead cross-functional teams to launch new products, campaigns, and customer initiatives.

- Leverage customer insights and market research to guide brand positioning and messaging.

- Collaborate with digital teams to optimize online presence and customer experience.

- Drive continuous innovation and experimentation to stay ahead of competitors.

- Monitor and evaluate brand performance using data-driven insights to refine strategies.

Requirements:

- Minimum 5 years in the FMCG sector with leading brands

- 1-2 years in online brand management, ideally within a consumer-facing, high-growth environment