Garena - Senior Marketing Manager

- Develop and execute a marketing strategy for the game, including positioning, messaging, and go-to-market plans.

- Establish regular connections with the community of players, gather feedback and suggestions and grow the community with planned activities and events.

- Craft and execute dynamic marketing campaigns around in-game events, producing vibrant promotional materials and engaging content strategies that drive acquisition and engagement.

- Lead social media management across platforms, crafting a consistent brand voice with compelling local content published weekly.

- Analyze user preferences and social media metrics to continuously optimize content strategies and maximize audience engagement.

- Provide detailed qualitative and quantitative reports on campaign and social media performance, offering actionable insights for improvement.

- Collaborate with streamers, influencers, and Key Opinion Leaders (KOLs) to amplify brand reach and generate buzz.

- Work closely with internal teams and external stakeholders to ensure timely, aligned, and high-quality content delivery to our users.

- Collaborate with agencies, celebrities or other partners to improve organic traffic and engagement for the brand.

Job Requirements:

- 5+ years of proven experience in the marketing roles, preferably within the gaming or entertainment industry.

- Strong expertise in planning and executing successful game launches and ongoing marketing campaigns.

- Deep understanding of social media management, content creation, and community engagement strategies, especially for the gaming community.

- Good communication skills in English.

- Passion for gaming and interest in Cricket will be a plus point.