The role: - We are looking for a PR Lead to own and drive a public relations strategy globally for Fynd Commerce and our entire product suite-including Boltic, PixelBin, GlamAR, Copilot, and more. - You'll be responsible for driving PR efforts while coordinating with an external agency to execute the strategy. - This role is not just about media coverage-it's about shaping the narrative, building strong industry relationships, and ensuring Fynd is positioned as a thought leader in commerce, AI, automation, and digital transformation. What will you do at Fynd? PR Strategy & Execution: - Develop and lead the global PR strategy for Fynd and all product verticals, ensuring alignment with business goals. - Own the end-to-end media relations, press outreach, and storytelling efforts. - Proactively pitch stories and secure coverage across top-tier publications, industry media, and digital platforms. - Position Fynd's leadership, products, and innovations as key voices in retail tech, AI, automation, and SaaS. - Monitor commerce, AI, and SaaS trends to identify opportunities for thought leadership and media placements. Media & Industry Relations: - Build and nurture relationships with journalists, editors, analysts, and influencers across tech, retail, SaaS, and AI domains. - Develop a strong press network to ensure consistent and impactful media coverage. - Manage media requests, interviews, and speaking opportunities for Fynd's leadership team. - Drive executive communications, including keynote speeches, panel discussions, and industry event participation. Content & Thought Leadership: - Craft press releases, bylined articles, op-eds, and media statements that shape industry perception. - Collaborate with internal teams to create impactful storytelling around product innovations, partnerships, and market trends. - Work closely with the content and growth teams to align PR efforts with broader marketing strategies. - Lead crisis communications and reputation management when necessary. Corporate & Community Engagement: - Identify and leverage speaking opportunities, awards, and strategic partnerships to amplify Fynd's brand visibility. - Engage with online communities, industry forums, and professional networks to position Fynd as an industry leader. - Support internal communications to keep employees informed and aligned with key brand messaging. Some Specific requirements: Must-Have: - 5+ years of experience in public relations, corporate communications, or media strategy, preferably in SaaS, tech, or retail. - Strong media relationships with key business, tech, and industry publications. - Collaboration and management skills when working with an external agency - Exceptional storytelling skills-ability to craft compelling narratives from complex topics. - Experience in securing media coverage, managing press releases, and handling crisis communications. - Understanding of B2B SaaS, AI, automation, and retail-tech ecosystems. Nice-to-Have: - Experience working with high-growth startups, enterprise SaaS, or commerce technology companies. - Background in journalism, media, or content strategy. - Strong connections within AI, automation, and digital commerce circles. - Experience with executive communications and thought leadership campaigns

Mumbai

Fynd - Manager - Public Relation 

Job Description for Fynd - Manager - Public Relation  in SHOPSENSE RETAIL TECHNOLOGIES LIMITED in  Mumbai for (5-12) years of experience. Apply Now!