Fraganote - Growth Director

Designation- Growth Director

About the Role:

We are looking for a high-performance Head of Growth to own and accelerate revenue across our digital and offline channels. Youll be responsible for acquiring, converting, and retaining customers through Google, Meta, Quick-commerce platforms, marketplaces, offline retail, and lifecycle marketing. This is a core team role with end-to-end accountability for performance, media spends, ROI, and new channel growth - suited for someone who blends analytical depth with executional excellence.

Core Responsibilities Channel-wise Breakdown:

1. Google (Search, Display, YouTube):

- Own and optimize Google Ads across Search, Shopping, Display, and YouTube.

- Build full-funnel campaigns for awareness, acquisition, and remarketing.

- Improve Quality Scores, CTR, and conversion rates; drive bottom-funnel performance.

- Regularly run A/B tests on ad creatives, bidding strategies, and landing pages.

2. Meta (Facebook, Instagram):

- Scale paid campaigns across Meta platforms with precise audience segmentation and creative testing.

- Build performance-focused ad funnels (prospecting, retargeting, LTV-based lookalikes).

- Coordinate with creative teams for thumb-stopping assets and dynamic product ads.

- Analyze ROAS, CAC, AOV, and drive continuous optimization.

3. Quick Commerce (Zepto, Blinkit, Instamart, Swiggy Instamart):

- Build partnerships and execute promotions to grow visibility and sales.

- Optimize brand presence, banner placements, and in-app media investments.

- Track platform-specific analytics and consumer behavior to refine pricing and assortment strategy.

4. Marketplaces (Amazon, Nykaa, Myntra):

- Scale marketplace revenue through visibility improvement, ad spends, and conversion rate optimization.

- Manage product listings, SEO, merchandising, pricing strategies, and seasonal campaigns.

- Collaborate with platform category teams for high-impact placements and event promotions.

- Analyze share-of-voice and competitor benchmarking.

5. Offline Channels (MT, Pop-ups):

- Lead retail growth through distributor management, retail partnerships, and trade activations.

- Plan and execute branded pop-ups, exhibitions, and high-conversion on-ground events.

- Coordinate with sales and supply chain for visibility-led retail planning.

- Track offline ROI metrics including footfall, conversion rates, and sell-through.

6. Retention & Lifecycle Marketing:

- Design and implement CRM strategies across WhatsApp, SMS, and Email.

- Set up retention journeys (post-purchase, winback, referral loops) using automation tools.

- Run cohort analysis and RFM segmentation to optimize LTV.

- Collaborate with product and ops teams to enhance repeat experience and feedback loops.

What You Bring:

- 68 years of experience in D2C growth, performance marketing, or channel ownership roles.

- Proven ability to scale both digital and offline channels, with a deep understanding of ROI-focused marketing.

- Hands-on execution across Google Ads, Meta Ads, Shopify and marketplace dashboards.

- Experience managing offline retail rollouts and distributor relationships.

- Ability to read data, build dashboards, forecast spends, and report performance independently.

- Strong leadership and collaboration skills with high ownership and entrepreneurial mindset.