Forest Essentials - Assistant Trade Marketing Manager

Role: Assistant Manager Trade Marketing.

Location: Noida Sector 3.

Role Overview

We are looking for an experienced Trade Marketing professional to lead the planning, execution, and evaluation of marketing initiatives for our retail stores and shop-in-shop formats.

The role focuses on driving footfalls, enhancing brand visibility, building strong retail partnerships, and delivering impactful store activations with measurable results.

Key Responsibilities

- Design and implement the annual trade marketing strategy and calendar for all stores and SIS formats.

- Identify business development opportunities and create engaging marketing campaigns that connect with local communities.

- Build and strengthen relationships with mall teams, retail partners, and landlords.

- Develop and execute in-store activations and events that drive customer engagement.

- Track and analyze returns on marketing spend, measuring campaign performance and ROI.

- Plan and execute tailored 360-degree marketing initiatives for individual stores.

- Monitor competition activity and identify opportunities for differentiation.

- Negotiate with vendors to secure the best value and partnerships for campaigns.

Experience & Skills Required

- Minimum of 5 years' marketing experience, preferably in trade marketing with a prestige or luxury retail brand.

- Proven track record in executing store-level marketing and activation campaigns.

- Strong vendor negotiation and stakeholder management skills.

- Ability to analyze campaign performance data and translate it into actionable insights.

- Excellent communication, presentation, and creative thinking abilities.