FMCG Strategist

Job Description

Job Overview

We seek an experienced professional with 7 to 17 years of relevant experience in the FMCG industry. The ideal candidate will drive strategic initiatives to elevate our market presence and support our clients through tailored solutions. You will play a pivotal role in developing and executing strategies that address the unique challenges of the food and beverage sector.

Roles And Responsibilities

- Develop and implement comprehensive FMCG strategies that align with company objectives and client needs.

- Lead market research and data analysis efforts to identify trends, opportunities, and potential challenges.

- Collaborate with cross-functional teams to design and execute supply chain and operational initiatives.

- Manage and optimise brand positioning through targeted digital marketing campaigns and consumer interactions.

- Guide the development of innovative retail strategies in alignment with market demands and consumer expectations.

- Present detailed reports and strategic recommendations to senior management and stakeholders.

- Drive continuous improvement processes by leveraging new technologies and methodologies.

- Build and nurture relationships with key industry players, partners, and stakeholders to enhance business opportunities.

- Develop and maintain relationships with key clients and retailers in the FMCG sector.

- Achieve sales targets and objectives set by management.

- Conduct market research to identify new sales opportunities and trends.

- Prepare sales reports and provide feedback on market conditions.

- Collaborate with marketing and product development teams to align sales strategies.

- Manage inventory and ensure product availability at retail outlets.

- Proven expertise in data analysis to interpret complex market trends and make informed recommendations for business growth.

- Experience in consumer insights to understand customer behaviour and preferences shaping our strategic direction.

- In-depth knowledge of market research methodologies to gather and analyse data for strategic planning.

- Strong understanding of digital marketing strategies to enhance brand visibility and consumer engagement.

- Competencies in supply chain management to ensure efficiency, cost-effectiveness, and reliability of supply processes.

- Analytical skills in retail analytics to optimise sales performance and implement data-driven strategies.

- Proficiency in brand management for effective positioning and differentiation in a highly competitive market.

- Expertise in competitive analysis to continuously assess the competitive landscape and adjust strategies accordingly.

Skills:

- Data Analysis

- Consumer Insights

- Market Research

- Supply Chain Management

- Retail Analytics

- Brand Management

- Competitive Analysis,