Job Description:

Strategy & Execution:

- Develop and execute a holistic social media strategy aligned with brand objectives, campaign calendars, and target audience behavior.

- Translate broader marketing goals into platform-specific plans across Instagram, LinkedIn, YouTube, X (Twitter), Facebook, and emerging channels like Threads or Pinterest.

- Collaborate with the content and design teams to create monthly/weekly content calendars, ensuring alignment with marketing campaigns and brand tone.

Content & Community Management:

- Guide the ideation and creation of compelling, platform-native content (static, video, interactive).

- Ensure real-time engagement with audiences and community management thats responsive and consistent.

- Monitor conversations, brand mentions, and trends to identify moment marketing opportunities.

Analytics & Performance Tracking:

- Own the reporting and performance analysis of all social media platforms using native tools and third-party analytics platforms (e.g., Meta Insights, Semrush, Google Analytics).

- Set clear KPIs for organic growth, engagement, reach, and conversions, and continuously optimize efforts based on data.

- Create weekly/monthly dashboards and share insights with leadership and cross-functional teams.

Platform Expertise & Innovation:

- Stay updated with algorithm changes, new platform features, and emerging formats; experiment with innovative approaches to maximize visibility and engagement.

- Propose new tools or technologies that can enhance performance, scheduling, or listening.

Team Leadership & Collaboration:

- Lead and mentor a team of social media executives, and interns.

- Facilitate internal reviews, training, and performance check-ins to ensure a high-performance culture.

- Collaborate with Brand, PR, Performance Marketing, and Creative to ensure cross-channel synergy.

Job Requirement:

Required Qualifications & Experience:

- 4-7 years of hands-on social media management experience, preferably in a consumer-facing brand or digital agency.

- Proven track record of delivering organic growth and engagement through strategic and tactical efforts.

- Deep knowledge of social platform algorithms, content types, audience behavior, and best practices.

- Strong command of analytics tools, and ability to draw actionable insights from data.

- Prior experience in leading a social media team; able to balance team oversight with personal execution.

Key Competencies:

- Strategic mindset with a creative flair.

- Excellent copywriting and communication skills.

- Analytical and insights-oriented.

- Highly collaborative with cross-functional agility.

- Fast learner and adaptive to digital evolution.

- Outcome-focused and self-motivated.

Bonus Points For:

- Experience working on large-scale campaigns or real-time trend jacking.

- Prior experience in brand building from ground-up via social media.

- Familiarity with social listening tools like Brandwatch or Meltwater.