Job Title : Manager - Loyalty and Engagement.

Experience Required : 4-5 years.

Location : Mumbai (on-site).

Role Overview:

- We're looking for a highly analytical and user-obsessed Manager - Loyalty and Engagement to own and scale in-app user engagement, retention, and loyalty.

- This role sits at the intersection of marketing, product, and analytics-responsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base.

- You will develop engagement hooks, drive gamified experiences, and build loyalty mechanisms that turn our transacting users into long-term brand advocates.

- This is a high-impact role that directly supports our goal to grow DAU/MAU and deepen user-product affinity.

Key Responsibilities:

- Design and execute app engagement strategies that increase DAU, MAU, and session duration.

- Create gamification-led experiences to drive repeat usage and behavioral stickiness.

- Drive Referral program with the user base and employees to increase top funnel and create a new acquisition channel.

- Create Engagement models for referred users to drive engagement and initial business outcomes.

- Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.

- Leverage in-app behavioral data to understand user intent signals and cross-product affinities.

- Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.

- Conceptualize and execute reactivation workflows for dormant or inactive users.

- Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.

- Partner with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.

- Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals.

- Optionally explore brand partnerships that offer mutual value to increase app engagement and user delight.

Must-Have Qualifications:

- Previous BFSI and Fintech Exposure.

- 3-5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps.

- Hands-on experience is MUST!.

- Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.

- Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.

- Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel.

- Ability to work cross-functionally with Product, Data, Design, and Content teams to deliver seamless execution.

- Experience in designing and tracking loyalty metrics, engagement frameworks, and reporting dashboards.

Good to Have:

- Experience in deploying gamified engagement models or behavioral nudges.

- Exposure to tier 2-4 Indian audiences, especially for vernacular and low-tech segments.

- Understanding of rewards mechanics (tiers, milestones, missions, cashback logic) and their impact on user behavior.

What Success Looks Like:

- Increase in returning user base and app re-engagement rates.

- Consistent improvement in DAU, MAU, and session time.

- Loyalty mechanisms that drive feature repeatability.

- Higher adoption of cross-sell products through in-app journeys.