FatakPay Digital - Product Marketing Manager

- Responsible for executing retention marketing strategies by leveraging marketing automation platforms like WebEngage, Netcore, and MoEngage.

- This individual will track user engagement, optimize marketing funnels, and improve first-party data collection for personalized outreach.

Key Responsibilities:

- Plan, execute, and optimize omnichannel retention campaigns (push, email, WhatsApp, SMS, web notifications).

- Track and analyze conversion rates, open rates, CTRs, CR%, and reachability across channels.

- Work on user segmentation and behavioral targeting to improve campaign effectiveness.

- Enhance first-party data by implementing user attribute grooming strategies and website on-site surveys.

- Identify and track active vs. inactive users and implement reactivation strategies.

- Collaborate with product and tech teams to design automated marketing journeys.

- Manage marketing automation tools like WebEngage, MoEngage, and Netcore.

- Optimize campaigns through A/B testing and performance analysis.