F22 Labs - Lead Performance Marketer

Job Title: Sr. Performance Marketer D2C Specialist.

Location: Chennai (Work From Office Lets strategize, collaborate, and lead!).

Experience: 5+ years (with experience in team and client management).

About The Company.

F22 Labs is a startup software studio based out of Chennai.

We are the rocket fuel for other startups across the world, powering them with extremely high-quality software.

We help entrepreneurs build their vision into beautiful software products (web/mobile).
If you're into creating beautiful software and solving real problems, youll fit right in with us.

Lets make cool things happen!.

Position Overview.

Are you a performance marketing leader with a proven track record of growing D2C brands and managing high-performing teams? Do you excel at fostering client relationships and ensuring smooth communication between teams? As a Sr. Performance Marketer and Team Lead at F22 Labs, youll drive campaign success, mentor a team of marketers, and ensure seamless coordination with clients to deliver exceptional results.

Key Responsibilities.

Campaign Management & Strategy:

- Plan, execute, and scale performance marketing campaigns across platforms like Meta Ads, Google Ads, TikTok Ads, and more for D2C brands.

- Leverage data and analytics to identify growth opportunities, scale winning campaigns, and maintain efficient ROI.

- Develop and optimize full-funnel strategies to maximize customer acquisition, retention, and lifetime value (LTV).

- Continuously test and refine creatives, ad formats, and landing pages for improved performance and conversions.

Team Leadership.

- Lead and mentor a team of performance marketers, fostering growth and ensuring high performance.

- Set clear KPIs for the team, monitor progress, and provide constructive feedback.

- Organize training sessions and ensure the team stays updated on the latest marketing trends and techniques.

Client Communication & Coordination.

- Act as the primary point of contact for clients, ensuring their needs and goals are met.

- Facilitate clear and consistent communication between clients and the marketing team.

- Present campaign performance, insights, and next steps to clients in a way that demonstrates value and builds trust.

- Proactively identify and resolve any client concerns or bottlenecks in collaboration with the team.

Qualifications And Requirements.

- D2C Marketing Expertise: Proven experience driving growth for D2C brands with performance marketing.

- Leadership Skills: Strong ability to mentor and manage a team of marketers, ensuring accountability and growth.

- Client Management: Excellent interpersonal and communication skills to build and maintain strong client relationships.

- Performance Marketing Mastery: Deep understanding of Meta Ads, Google Ads, TikTok Ads, and other paid platforms.

- Analytical Mindset: Data-driven decision-making with a strong grasp of metrics like ROAS, CPA, CPL, and LTV.

- Strategic Vision: Expertise in scaling campaigns and optimizing the entire marketing funnel.

- Marketing Tools Proficiency: Familiarity with analytics tools (Google Analytics, Shopify Analytics) and platforms (Klaviyo, HubSpot, etc.

Good To Have.

- Experience with influencer marketing or affiliate marketing strategies for D2C brands.

- Knowledge of SEO and organic growth strategies.

- Familiarity with CRM tools like Klaviyo, Zoho, or Salesforce.

- Exposure to loyalty and subscription program strategies for customer retention.

Why Join Us (Perks & Benefits).

- Health Insurance: Your well-being is our priority.

- Flexible Work Timings: Work when you're most productive.

- Competitive Pay: We reward talent generously.

- Career Growth: Step into a leadership role with rapid growth opportunities.

- Collaborative Culture: Work with a dynamic, creative, and supportive team.

- Global Impact: Collaborate with high-growth D2C brands across the globe.

- Learning Opportunities: Stay ahead in the ever-evolving world of D2C marketing.