ExtraaEdge - Content Marketer

About the job:

Purpose:

Drive ExtraaEdge's Marketing Qualified Lead (MQL) funnel & online presence. Amplify its inbound marketing strategy in alignment with our product positioning, brand image, and revenue goals.

Your Mission:

1. Lead Generation:

- Generate Marketing Qualified Leads (MQLs) through strategic outbound email campaigns, blogs and LinkedIn content.

2. Content Planning & Execution:

- Plan, create, and distribute email copies and landing page content that aligns with SEO best practices and social media content strategy.

- Regularly analyze and optimize performance based on KPIs.

3. Content Creation & Experimentation:

- Develop and test engaging, original content in various formats, including but not limited to video/audio clips, screenshots, charts, infographics, and surveys.

4. Community Engagement & Audience Management:

- Track, manage, and actively engage with email subscribers, social media followers, and industry influencers to build and maintain relationships.

5. Research & Growth Strategy:

- Continuously research and identify growth opportunities on emerging platforms, niche communities, and groups to expand ExtraaEdge's reach.

You Have:

- Experience: 3-5 years of proven experience as a content writer, social media creator, and strategist, with a strong focus on the B2B SaaS sector.

- Strategic Acumen: Ability to judge when to innovate versus when to stay the course, understanding the balance between risk and reward.

- Skills: Exceptional copywriting abilities, and communication skills with strong collaboration and communication skills.

Good to Have:

- Education: MBA and Degree in Mass Media or a related field.

- Design Skills: Proficiency in design for visual content creation.

- Personal Brand: An established social media presence or a regularly maintained blog is a plus.\