Everymedia - Manager - Social Media

Position Summary:

We are seeking a highly creative, results-driven, and experienced Social Media Manager to lead our talent-focused social media strategy.

This role is a unique blend of brand management, talent relations, and digital marketing.
The ideal candidate will be responsible for developing and executing a comprehensive social media strategy to amplify the personal brands of our key talents, drive engagement, and grow their audiences across all major platforms.

This role requires a deep understanding of the creator economy, a finger on the pulse of social media trends, and a proven track record of managing and growing influential social media presences.

Key Responsibilities:

Strategy & Planning:

- Develop and implement a cohesive social media strategy for our talent roster, aligning with individual brand goals and overall company objectives.

- Conduct in-depth research to identify new social media trends, platforms, and opportunities for talent growth.

- Create detailed content calendars for each talent, including content themes, campaigns, and key posting times.

Content Creation & Management:

- Collaborate directly with talents to conceptualize, produce, and edit high-quality social media

content (videos, photos, graphics, stories, etc.

- Oversee content production from ideation to final delivery, ensuring brand consistency and quality.

- Manage and schedule content across various platforms, including but not limited to Instagram, TikTok, YouTube, X (Twitter), and Facebook.

Audience Engagement & Growth:

- Monitor and engage with comments, messages, and mentions to foster a strong community around each talent's brand.

- Identify and implement strategies to grow audience reach, engagement, and follower count.

- Analyze performance data to optimize content, identify what resonates with the audience, and refine future strategies.

Performance Analysis & Reporting:

- Track, analyze, and report on key social media metrics (reach, engagement, impressions, follower growth, etc.) on a regular basis.

- Provide actionable insights and recommendations based on data to improve social media performance.

- Present monthly/quarterly performance reports to stakeholders and talent teams.

Collaboration & Communication:

- Serve as the main point of contact for all social media-related matters for our talents.

- Work closely with internal teams, including marketing, PR, and talent management, to ensure a unified approach.

- Stay up-to-date with platform algorithm changes and best practices, and educate the team and talents on new opportunities.

Qualifications:

- Bachelor's/Master's degree in Marketing, Communications, Digital Media, or a related field.

- 4 to 5 years of professional experience as a Social Media Manager, with specific experience managing social media for individuals, creators, or public figures.

- Proven track record of developing and executing successful social media strategies that resulted in significant audience growth and engagement.

- Expert-level knowledge of all major social media platforms and their respective analytics tools (e.g., Creator Studio, YouTube Analytics, TikTok Business Suite).

- Demonstrated ability to create high-quality, engaging content, with proficiency in graphic design tools (Canva, Adobe Creative Suite) and video editing software (CapCut, Adobe Premiere Pro).

- Strong understanding of social media algorithms, SEO, and audience targeting.

- Excellent written and verbal communication skills, with the ability to build rapport and work effectively with diverse personalities.

- Highly organized, detail-oriented, and able to manage multiple projects simultaneously under tight deadlines.

- Self-starter with a proactive attitude and a passion for the creator and influencer space