Even Healthcare - Performance Marketing Lead

- Even health is seeking an experienced PPC (Pay-Per-Click) Manager to lead our digital advertising initiatives and drive growth through highly effective paid search campaigns.

- In this role, you will be at the forefront of our online marketing efforts, ensuring that every advertising dollar is optimized to deliver the highest possible return on investment (ROI).

- You will work closely with our marketing and analytics teams to develop strategies that align with our mission of making health and wellness accessible to all.

Responsibilities:

Strategic Campaign Development:

- Design and implement PPC strategies that align with Even health's overall digital marketing goals.

- Develop data-driven campaigns that target key demographics interested in our health services and products.

- Campaign Management & Optimization.

- Launch, manage, and optimize PPC campaigns across various platforms (e.g., Google Ads, Bing Ads, and Meta).

- Continuously monitor and adjust bids, keywords, and ad placements to maximize campaign performance and ROI.

Performance Analysis & Reporting:

- Track key performance indicators (KPIs) to assess campaign success and identify areas for improvement.

- Produce regular reports and dashboards to communicate results, insights, and actionable recommendations to management.

Content & Creative Oversight:

- Write compelling and concise ad copy that resonates with our target audience and reflects the Even health brand.

- Suggest and develop new campaign ideas and content for multiple channels to enhance our online presence.

Partnership & Trend Monitoring:

- Maintain strong partnerships with PPC platforms and external vendors.

- Stay updated with the latest PPC and SEM trends to keep Even health at the cutting edge of digital marketing.

Requirements And Skills:

- Proven experience as a PPC Manager or Digital Marketing Specialist, preferably within a dynamic, mission-driven organization.

- Strong background in data analysis and reporting, with the ability to transform numbers into actionable insights.

- Solid understanding of search engine marketing (SEM), including SEO and digital marketing best practices.

- Familiarity with multiple advertising platforms (e.g., Google Ads, Bing, Meta) and analytics tools (Google Analytics, Tableau, WebTrends, etc.

- Basic understanding of HTML and web performance tools such as Lighthouse is a plus.

- Proficiency in MS Office, particularly Excel, for data manipulation and reporting.

- Exceptional communication skills with the ability to clearly articulate campaign performance and strategies.

- Analytical mindset with strong numerical skills and attention to detail.

- A passion for health and wellness, with a commitment to Even health's mission of delivering accessible, innovative healthcare solutions.

Join Even health and become a key driver in our mission to revolutionize the health industry through smart, results-oriented digital marketing strategies.