Position Title: Manager - Transformation

Location: Mumbai

Level: Manager/Sr Manager

Team Size: IC

About the Role:

- The Manager - Service Revenue will lead sales and go-to-market strategies for their filters and spare parts business.

- The role involves developing GTM plans, optimizing sales channels, and working with cross-functional teams to boost revenue.

- Ideal candidates should have expertise in distribution networks (Consumer Durables/FMCG/Automotive), pricing strategies, market dynamics, channel expansion, and customer engagement.

Key Responsibilities:

1. Go-To-Market Strategy & Execution:

- Develop a comprehensive GTM strategy to capture the filter replacement market, leveraging EFL's strengths and addressing competition.

- Identify and prioritize markets to expand the reach of the filters and spare parts business.

- Evaluate the best distribution strategy (distributors, wholesalers, dealers/retailers, or direct sales) and define a playbook to onboard, scale and manage these filter distributors.

Sales & Revenue Growth:

- Drive annual planning for the filters and spare parts business.

- Set and drive monthly sales targets across channels and regions to achieve revenue and profitability goals.

- Optimize pricing and discounting strategies to maximize margins while staying competitive.

- Implement structured secondary/tertiary sales tracking mechanisms to ensure demand fulfilment and market penetration.

- Develop B2B and D2C sales initiatives for better inventory turnover and partner retention.

Customer & Market Insights:

- Conduct market research to identify end customer needs, competitor pricing, distributor/retailer/service technician margins, and emerging industry trends.

- Build and execute service technician acquisition and engagement programs to improve retention and brand loyalty.

- Collaborate with marketing and field teams to enhance the overall buying experience.

Cross-Functional Collaboration:

- Work closely with R&D, manufacturing, quality, and supply chain teams to ensure optimal inventory levels and timely availability of spares.

- Align with marketing teams to create pull from market and drive offline and online campaigns for spare parts sales.

- Engage with business finance team to devise pricing, track performance metrics and optimize cost structures.

Key Qualifications & Skills:

- MBA from Tier-1 college and 5-6 years of experience in FMCG/Consumer.

- Durables/Automotive After-Market, or Industrial Products industries.

- Experience in Sales, GTM Strategy, and Business Development.

- Experience in sales forecasting, and business analytics.

- Ability to develop and execute channel strategies for distributors, retailers, and online platforms.

- Excellent negotiation, communication, and stakeholder management skills.

- Proficiency in CRM tools, data analytics, and Microsoft Office (Excel, PowerPoint).

Why Join Us?

- Opportunity to drive high-impact sales and business growth in a Transformation set-up.

- Competitive compensation, cross-functional exposure, and career development opportunities