Ethics Express - Product Manager

We are hiring for the role of Product Manager from FMCG Background for the Gurgaon location.

Experience : 4 Years 7 Years.

Salary: Best in the Industry.

Roles & Responsibilities :

- Responsible to help conceptualise and execute the relevant brands' marketing strategy.

- Monitor, analyse, and evaluate market trends, consumer/customer behavior, and competitor activity to identify new opportunities for the brands.

- Monitor, analyse, and evaluate brand performance and customer and consumer feedback to ensure that the marketing mix is aligned to meet changing customer/consumer needs.

- Liaise with other areas of the organisation to implement these changes.

- Understand market research need for the brands and execute a market research road map.

- Ensure market research done is utilized meaningfully to achieve business objectives.

- Help develop and lead execution of the brand plans (including communication development) to deliver the business objectives of the relevant group of brands.

- Work closely with the sales team to initiate, plan and oversee the implementation of local initiatives to drive volume growth.

- Monitor and influence demand forecasting; monitor sales and other brand metrics and adapt plans as required.

- Help develop and execute a healthy new product pipeline.

- This would include following the "stage and gate" process to launch new products as per plans.

- Effectively manage external interfaces (advertising agencies, media agencies, PR agencies and market research agencies), internal interfaces (R&D, manufacturing, SCM, market research, sales) and cross-functional teams to deliver on brand objectives.

- Monitor and recommend action for brand profitability.

- Ensure that the marketing support budgets are effectively utilized and appropriately accounted for the relevant group of brands.