Equip9 - Cross-Functional Business Lead

About EQUIP9 :

EQUIP9 is a fast-growing digital platform revolutionizing the equipment ecosystem. We connect OEMs, rental companies, contractors, and service providers through tech-enabled solutions that streamline operations and drive growth.

Job Overview :

We are seeking a dynamic and execution-driven leader to drive strategic business and marketing operations. This role sits at the intersection of Sales, Marketing, Operations, and Partner Success-designed for someone who thrives in high-growth, fast-paced environments and can bring structure, alignment, and digital innovation to legacy B2B sectors.

Key Responsibilities :

- Cross-Functional Business Execution

- Own end-to-end coordination across Sales, Marketing, Operations, and Customer Success.

- Monitor KPIs, sales funnels, MQL progression, and delivery SLAs through dashboards.

- Solve operational bottlenecks through structured workflows and rapid collaboration.

- Ensure timely and accountable execution of business priorities across teams.

- Strategic Marketing & Demand Generation

- Lead the execution of high-conversion marketing campaigns (WhatsApp, Email, SMS).

- Drive MQL growth via targeted outreach to OEMs, rental leaders, and infra contractors.

- Manage digital branding across LinkedIn, Instagram, Twitter, and Facebook.

- Create compelling sales decks, pitch collateral, and campaign analytics reports.

- Leadership & Communication

- Leverage automation tools like ChatGPT, CRMs, and WhatsApp APIs for messaging and content.

- Exhibit strong business communication and negotiation skills across internal and external stakeholders.

- Draft high-impact campaign messages, investor narratives, and product copy.

Ideal Candidate Profile:

- 6+ years of experience in business execution, marketing operations, or growth leadership.

- Tech-savvy with hands-on expertise in CRM systems, marketing automation tools, and analytics dashboards.

- Ability to bring clarity, speed, and structure in cross-functional, B2B environments.

- Strong analytical thinking, problem-solving mindset, and a bias for action.

- Experience in equipment, infra, or logistics sectors is a plus.